Building A Radio Empire :: essays research papers fc

"Media do not simply present cultural products for consumption they provide much of the stuff of every day life by dint of which we construct meaning and organize our existence."--Michael R. Real, Super MediaDEFINING MOMENTS IN MASS MEDIA      new-madespapers. Media began with the written word . . . To date, the oldest existing written document dates back to 2200 B.C. By five hundred B.C. Persia had developed a form of pony express and the Greeks had a telegraph system consisting of trumpets, drums, shouting, beacon fires, smoke signals, and mirrors transmitting a form of communication to the masses. In 200 B.C. the Chinese circulated the first newspaper, the Tipao gazette, to government officials. Newsletters began circulating in Europe by 1450. Over 150 years later, in 1609, the first regularly produce newspaper was circulated in Germany. Advertising began to shape the media industry by 1631 with the first classified ads featured in a French newspape r. And, in 1833 a New York newspaper was sold for one penny, enabling this media to reach a mass market.      Radio. At first there was the print, and then there was sound . . . In 1821 an slope man named Wheatstone reproduced sound. However, the future of tuner receiver didnt really begin until 1890 when Branly transmitted the first radio waves in France. In 1901 the American Marconi Company, the forerunner of RCA, sent radio signals across the Atlantic. And five years later, a program of voice and music was broadcast in the United States.      In 1907 DeForest began a regular radio broadcast featuring music. In 1909 the first talk-radio format, covering womens suffrage, was broadcast. And in 1912, the United States Congress passed a law to regulate radio stations. In 1917 the first radio station, KDKA, was built and in 1920 the first scheduled programs on KDKA were broadcast. The going rate for ten minutes of commercial airtime was $100. By 1924, the first sponsored radio program, The Eveready Hour, began. In that aforesaid(prenominal) year there were two and a one-half million radio sets in the United States.      The 1930s are characterized as the Golden Age of radio. In 1929 automobile manufacturers began installing radios in cars. In 1933 Armstrong discovered FM waves. And in 1934, the government passed the Communications Act, creating the Federal Communications Commission (FCC). In that same year, half of all American homes had at least one radio set. In 1935 A.C.