Compressing the supply chain through E-commerce for the customer Dissertation

Compressing the render kitchen range through E-commerce for the customer value in the fashion industry - Dissertation Exampleh utmoster volumes of consumers across the world due to tall adoption levels of Internet consumption has reduced dependency on de centerd procural and distribution systems, allowing them to centralize these functions for efficiency, time, and also cost savings. In Sweden, as nonpareil example, 90 percent of consumers use the Internet (Entertainment NewsWeekly 2011). In Singapore, younger consumers are buying fashion products via the Internet at a increase rate of virtually 10 percent annually (Ramchandani 2011). In the United States, e-commerce sales are estimated, currently, at $227.6 billion (Steigrad 2011). It is these growth patterns in online fashion consumption that continue to provide new opportunities to compress traditional supply imprisonment to include more efficiency and replenishment for fashion products that have very limited life cycles. trim the dependency on traditional collaborations, the newer, unrestricted geographic boundaries imposed by less efficient procural and distribution systems and even changing consumer trends for purchasing and demand continue to drive new synergies for using e-commerce as a fashion supply model. Research aims and objectives This enquiry project aims to identify how to achieve maximized customer benefit by using e-commerce as a tool to compress the supply chain. Cost-reduction, improved efficiency, streamlined supply chain processes and fashion replenishment will be examined to determine how to gain outputs that lead to customer benefits. The research objectives are as follows 1. Determine the nature of consumer fashion market demand driving new e-commerce procurement and distribution models. 2. Identify the current e-commerce supply chain models currently finding success in severalize fashion markets. 3. Determine how... This research project will tackle the issues of e-commerce within the supply chain nether the premise that there is no pre-existing template that provides greater benefit to the customer. Thus, the project will be wholly exploratory in design. The traditional agile supply chain methodology involves demand-driven systems. In such(prenominal) a chain, market data and information are exchanged from the business to all layers of the supply chain process in order to forecast and deliver replenishment to meet consumer demand. However, agile supply profitss count to only have this title for their ability to provide merchandise by moving sourcing closer to limited target consumer markets (Barnes and Lea-Greenwood). Even under agile systems, merchandise planning failures have caused price increases on consumer goods, high levels of excess inventories, and significantly lower margins that come from demand uncertainty and collaborative failures within this vast network of procurement and distribution. Why is this? In the sourcing process, considerab le investment is included in testing procedures once the stuff raw materials have been purchased. All quality assurance processes are different depending on the fashion merchandiser, besides it usually includes quality checks of threads, buttons, zipper durability, and testing fabric swatches/samples against existing quality standards templates. The Hong Kong Clothing Company, as one example, boasts an agile supply chain network that includes rigorous quality checks prior to even distributing the raw materials/textiles to the occupation floor in-house.