Assessment of marketing Term Paper Example | Topics and Well Written Essays - 1750 words

Assessment of marketing - Term Paper ExampleGeographical segment the company provides polar price ranges products to target the customers of different income level. It has regular priced products for the people of middle income level and also offers premium mark products for the higher class who only want the quality and the brand name and do not swerve for price. For friendly class, all demographic social categories of customers are targeted by the company. It broadly offers branded clothes, so, the customers are mainly educated and earning people. The customers segment of this company includes working people like employees and small business people.Psychographic segment the life-style of the target customers are generally western culture and people follow the new fashion cut to choose dresses for both casual and formals. Their interest is to get quality and also brand name in standard price.Behavioural segment Most of the customers are frequent buyers of casual dresses. The y follow the new and common trend. The target customers generally shop from high streets garment shops which offers variety products of different brands. They do not generally buy from the company showroom of a particular brand. As these customers are frequent buyers so they do not purchase at one time shopping.The company can diversify into a inhabit market i.e. Melbourne which is second popular city in Australia. To find out the orthogonal factors e.g. opportunities and threats related to this market, the external factors need to be analysed. The external environment of a new market includes political or legal, economic, social or cultural and technological environment.Political The political environment of this city is influential for a retail business like clothing. Some political issues or the legal restrictions are there to use the native resources like water that is not related to this business.Economic the city has highly diversified economy. This city has